Coffee Inc 2

As a founder and CEO, your main responsibility is to start and manage your own coffee shop. This includes creating the best coffee blends, hiring and motivating talented employees, conducting effective marketing, managing finances, and expanding the business to multiple cities. Your ultimate goal is to build the biggest coffee empire possible.

In the latest update, you can now open hundreds of coffee shops in real cities such as San Francisco, Chicago, New York, Tokyo, and more. You also have the option to choose your game currency from USD, EURO, JPY, and GBP. This adds a new level of realism to the game.

Additionally, you have more control over the design and layout of your coffee shops. You can choose store interiors, exteriors, and coffee equipment to make your shops stand out. You can even design custom interiors for a unique touch.

Competition with neighboring coffee shops is now a factor, as you must set product menus and pricing wisely to attract customers. You can also develop brand-new products to keep your offerings fresh and exciting. Marketing campaigns are also more diverse, allowing you to drive traffic to your stores while minimizing costs.

Managing your employees is crucial to the success of your coffee empire. You must hire and keep them happy to maintain the popularity of your stores. You can even hire a store manager to delegate daily operations. Accidents caused by staff and customers must also be dealt with, either by yourself or by delegating to store managers.

As your business grows, you will face more complex challenges. You can open offices, hire white-collar workers, and create functional departments such as Human Resources, Finance, Products, Marketing, Engineering, Executive, and Investment. Through the HR division, you can provide training, recreation, compensation, and benefits to your employees.

The Finance department now includes a cash flow statement in addition to the income statement and balance sheet. This allows you to manage your finances like a pro. You can also conduct city-wide marketing campaigns to raise brand awareness and expand your reach.

The engineering division allows you to develop new online services and applications, which can have a global impact. You can also hire C-Level executives such as COO, CFO, CTO, and CMO, and incentivize them with stock options and RSUs. As the chairman of the board, you can hold board meetings to discuss your compensation and company dividends.

Through the Investment division, you can expand your empire into non-coffee businesses such as real estate and stock investment. Your personal wealth is now separated from your company's, adding another layer of realism to the game. You can also store your game progress in iCloud to sync across multiple devices.

And as always, there are no annoying ads to interrupt your gameplay. With this update, you have even more control and challenges to build the biggest and most successful coffee empire.